77 lines
1.7 KiB
Markdown
77 lines
1.7 KiB
Markdown
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# Tone of Voice - Output Template
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Use this template to document the final Tone of Voice in the Product Brief.
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```markdown
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## Tone of Voice
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**For UI Microcopy & System Messages**
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### Tone Attributes
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1. **[Attribute 1]**: [Brief description]
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2. **[Attribute 2]**: [Brief description]
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3. **[Attribute 3]**: [Brief description]
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### Examples
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**Error Messages:**
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- ✅ "Hmm, that doesn't look like an email. Check for typos?"
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- ❌ "Error: Invalid email format"
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**Button Text:**
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- ✅ "Let's get started"
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- ❌ "Submit"
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**Empty States:**
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- ✅ "Nothing here yet. Ready to add your first item?"
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- ❌ "No results found"
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**Success Messages:**
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- ✅ "You're all set! We've sent a confirmation to your email."
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- ❌ "Operation completed successfully"
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### Guidelines
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**Do:**
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- [Tone-appropriate practice 1]
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- [Tone-appropriate practice 2]
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- [Tone-appropriate practice 3]
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**Don't:**
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- [Tone-inappropriate practice 1]
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- [Tone-inappropriate practice 2]
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---
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*Note: Tone of Voice applies to UI microcopy. Strategic content (headlines, feature descriptions, value propositions) uses the Content Creation Workshop based on page-specific purpose and context.*
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```
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## Example Microcopy Format
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When presenting examples, use this comparison format:
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```
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Example UI Microcopy:
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Error Message:
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❌ Generic: "Error: Invalid input"
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✅ Our Tone: [Rewritten in proposed tone]
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Button Text:
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❌ Generic: "Submit"
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✅ Our Tone: [Rewritten in proposed tone]
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Empty State:
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❌ Generic: "No results found"
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✅ Our Tone: [Rewritten in proposed tone]
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Form Label:
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❌ Generic: "Email address"
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✅ Our Tone: [Rewritten in proposed tone]
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Success Message:
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❌ Generic: "Operation successful"
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✅ Our Tone: [Rewritten in proposed tone]
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```
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