53 lines
1.8 KiB
Markdown
53 lines
1.8 KiB
Markdown
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# Tone of Voice Example: SaaS Onboarding Tool
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**Context:** B2B SaaS for employee onboarding, target users are HR managers (stressed, overwhelmed, want to feel capable)
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---
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## Suggested Tone of Voice
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### Tone Attributes
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1. **Supportive & Reassuring**: HR managers are stressed about onboarding. Our tone should reduce anxiety, not add to it.
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2. **Professional but Warm**: B2B context requires professionalism, but warmth builds trust.
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3. **Clear & Concise**: Busy users need straightforward communication, no fluff.
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4. **Empowering**: Frame actions around user capability, not system features.
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### Examples
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**Error Message:**
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- ✅ "We couldn't find that email. Double-check for typos?"
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- ❌ "Error 404: User not found"
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**Button Text:**
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- ✅ "Add your first employee"
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- ❌ "Create new record"
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**Empty State:**
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- ✅ "Your onboarding dashboard is ready. Let's add your first employee to get started."
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- ❌ "No employees added yet"
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**Success Message:**
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- ✅ "Perfect! Sarah's onboarding is set up. We'll send her the welcome email tomorrow at 9 AM."
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- ❌ "Employee record created successfully"
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---
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## Analysis
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**Why This Tone Works:**
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- **Supportive**: "We couldn't find" (collaborative) vs "Error" (blaming)
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- **Professional but Warm**: Uses proper grammar but friendly language
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- **Clear**: Specific, actionable messages without jargon
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- **Empowering**: "Add your first employee" (user action) vs "Create new record" (system function)
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**Alignment with User State:**
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- HR managers are stressed → Reassuring tone reduces anxiety
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- Want to feel capable → Empowering language focuses on their actions
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- Need efficiency → Clear, concise messaging respects their time
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- Professional context → Maintains appropriate formality with warmth
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---
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_Example demonstrating Tone of Voice definition for B2B SaaS product_
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